GOOGLE SEARCH CONSOLE
A free online service offered by Google, Google Search Console (previously Google Webmaster Tools) assists website owners in tracking, maintaining, and debugging how well their sites perform in Google Search results. It gives you information on how Google crawls and indexes your website, monitors organic search traffic, finds ranking keywords, and looks for any technical problems like broken links or issues with mobile usability.
HOW TO SET UP IT?
To set it up, you need to verify ownership of your site by adding a meta tag to your HTML, uploading a verification file, or connecting through your domain registrar.
TWO TYPES OF SEARCH CONSOLE-
Web (for standard websites) and App (for apps or services). It helps solve issues like improving search visibility by highlighting errors such as duplicate content, missing meta descriptions, or slow-loading pages, and offering suggestions for improvement. By using Search Console, you can track website performance, fix crawling or indexing issues, and ultimately enhance your site's user experience and search ranking.
HOW IT SOVLE WEBSITE PAGE INDEXING PROBLEM?
Google Search Console is a powerful tool to address website page indexing problems. Here’s how it helps solve common issues related to page indexing:
1. Inspect URL
- Use the URL Inspection Tool to check the current indexing status of a specific page.
- It provides detailed information, such as:
- Whether the page is indexed.
- If not, why it's not indexed (e.g., "Crawled – currently not indexed").
- You can request indexing directly if the page is eligible.
2. Coverage Report
- The Coverage Report identifies pages with indexing issues, categorizing them into:
- Error: Pages that cannot be indexed due to critical issues.
- Valid with warnings: Pages indexed but may have problems.
- Excluded: Pages intentionally or unintentionally excluded (e.g., noindex tag, canonical issues).
- By reviewing the specific reasons, you can take targeted actions to fix the issues.
3. Sitemap Submission
- A properly configured XML sitemap helps Google discover all the pages on your site.
- Submit your sitemap in the Sitemaps section to ensure Google knows about your pages.
- Check for any errors or warnings after submission.
4. Identify Crawl Errors
- Check the Crawl Stats in the Search Console to ensure Googlebot can access your site without issues.
- If you see errors like "Blocked by robots.txt" or "403 Forbidden," fix them to allow proper crawling.
5. Fix Mobile Usability Issues
- Pages with poor mobile usability may not be indexed or ranked well.
- The Mobile Usability Report highlights issues like:
- Text too small to read.
- Clickable elements too close together.
- Content wider than the screen.
- Fixing these issues can improve the chances of indexing.
6. Core Web Vitals
- The Core Web Vitals Report shows performance metrics like load time, interactivity, and visual stability.
- Pages with poor performance may struggle with indexing.
- Improve these metrics to enhance your page's eligibility for indexing.
7. Check for Manual Actions
- If your site violates Google’s guidelines, it may receive a Manual Action, preventing certain pages from being indexed.
- Address the listed violations and submit a reconsideration request.
8. Monitor Robots.txt and Meta Tags
- Use the URL Inspection Tool to verify if your pages are being blocked by:
- Robots.txt: Ensure critical pages are not disallowed.
- Meta Robots Tag: Avoid using
noindex
unintentionally.
9. Handle Duplicate Content
- Duplicate content can cause indexing issues due to conflicting signals.
- Use canonical tags to indicate the preferred version of the page.
10. Request Indexing
- After resolving issues, use the Request Indexing feature for specific URLs.
- This triggers Google to prioritize crawling and re-evaluating the page.
Best Practices to Avoid Future Indexing Problems:
- Regularly monitor your site in Search Console.
- Keep your sitemap up-to-date.
- Optimize internal linking to help Google discover pages.
- Ensure a clear website hierarchy.
- Publish high-quality, unique content.
Ahrefs Webmaster Tools
- Provides in-depth SEO analysis, including backlink profiles, keyword rankings, and traffic estimates.
- Includes features for tracking website health and crawling issues.
- Ideal for competitive analysis and identifying growth opportunities.
SEMrush
- Offers robust SEO tools for keyword research, site audits, and traffic analysis.
- Helps track keyword rankings, monitor competitor performance, and detect site issues.
- Provides additional tools for PPC campaigns and content marketing.
Moz Pro
- Includes features like site audits, rank tracking, and link research.
- Offers actionable insights to improve on-page and off-page SEO.
- Great for beginners with an intuitive interface and educational resources.
Screaming Frog SEO Spider
- A desktop-based website crawler that identifies technical SEO issues.
- Useful for finding broken links, duplicate content, and analyzing metadata.
- Allows exporting reports for deeper analysis.
Ubersuggest
- A beginner-friendly SEO tool for keyword research, traffic analysis, and site audits.
- Provides insights into backlink profiles and suggests content ideas.
- Affordable option with free features available.
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